Built for Shopify storefronts
Stop broken shopping journeys from becoming lost sales.
Backtrail catches shoppers at dead ends, guides them to a useful destination, and gives you the recovery insights needed to protect more revenue.
Set up in minutes.
No theme code required.
northstar-goods.com/products/summit-pack
⌁NORTHSTAR
ShopJournalCart (0)
404
This trail went cold.
The page you’re looking for has moved.
Dead end detected
01 / The opportunity
Capture the shoppers your 404 page abandons.
Roughly 3 in 4 visitors who reach a 404 leave and do not return. Backtrail catches those high-intent shoppers at the dead end, keeps them shopping, and records the revenue opportunity you protected.
*Illustrative estimate: 1,000 monthly 404 visits × 74% at risk × 2.5% store conversion rate × $80 average order value. Your result will vary; Backtrail reports an estimate, not attributed recovered revenue. The 404 abandonment benchmark is reported by Cludo.
02 / How it works
Turn a dead end into another chance to sell.
Customize every detail inside Shopify, then let Backtrail work quietly behind your storefront.
✓
Catch dead ends automatically
Backtrail activates only on true 404 pages and stays out of every healthy shopping journey.
404→Collection
Redirect with intention
Return shoppers to their previous page, your homepage, or a collection selected by you.
10% welcome-back offerBACKTRAIL-A7K4 ⧉
Create the offer in Backtrail
Generate a native Shopify discount, connect it automatically, and style the rescue to feel like part of your brand.
Designed to match your store
Your brand, your message, your rescue.
Set everything from the Backtrail page in Shopify. Choose the destination and timing, then tailor the experience to feel native to your storefront. No code or developer handoff required.
- Brand colors
- Aa Fonts and sizing
- “ ” Headline and message
- ▤ Banner or popup layout
- 3s Redirect timing
- % Optional offer
03 / A better welcome back
Create the recovery offer without leaving Backtrail.
Choose the incentive and Backtrail creates a unique, native Shopify discount code for your store. It is connected to the rescue message and ready for shoppers immediately.
- Percentage discount
- Optional minimum purchase
- Optional expiration date
- One use per customer
THANK-YOU DISCOUNTCreate with Backtrail
Shopify nativePercentage off10%
Minimum purchaseNo minimum
Expiration dateNo expiration
✓One use per customer
DISCOUNT CREATEDBACKTRAIL-A7K4
Connected ✓OVERVIEWRecovery Insights
Last 30 days⌄JOURNEYS RECOVERED1,284↗ 24.6%
TOP DEAD LINK/products/summit-pack186 rescues
Jul 1Jul 8Jul 15Jul 22Jul 29
04 / Recovery Insights
See where revenue opportunities are slipping away.
Measure recovered journeys, find the broken paths causing the most disruption, and focus fixes where they can protect the most sales without collecting customer identities.
- Shopping journeys recovered
- Top broken links
- Recent rescue activity
- Privacy-first event tracking
05 / Simple pricing
One recovered order can pay for months of Backtrail.
Try every Backtrail feature free for 14 days.No restrictions during your trial. Then $9.99/month, billed through Shopify. Cancel anytime.
BACKTRAIL$9.99/ month
14-day free trial- Unlimited 404 rescues
- Custom redirect destinations
- Native Shopify discount creation
- Banner and popup customization
- Redirect timing controls
- Rescue analytics and broken-path reporting
- Privacy-first tracking
- Email support
- No usage fees
- No hidden charges
- Cancel anytime
Support from a real person
How can we help?
Tell us what is happening and include your Shopify store URL when possible. Backtrail support goes directly to the MossyMoosey team.
Typical responseWithin one business day
Every recovered journey is another chance to sell.
Start your 14-day free trial